New York, New York - 28 April 2025
Hospitality brand Locale has leveled up its operational efficiency with the latest phase of its partnership with Omniboost, the one data unification platform that enables them all. Together, the two companies have implemented expanded integration functionality between Mews PMS and Oracle NetSuite—bringing automated financial connectivity, advanced market segmentation, and powerful statistical reporting into one seamless flow.
A Strategic Milestone in System Connectivity
This rollout isn’t just a win for Locale—it’s a leap forward for Omniboost’s integration capabilities. Working closely with Locale’s team, Omniboost was able to enhance its Mews-to-NetSuite connectivity to enhance granular data, streamline reconciliation, and reduce reliance on manual entry.
The result? A more intelligent and scalable integration that now supports Locale’s fast-growing portfolio with less effort and greater insight.
From Financial Automation to Smarter Decision-Making
Beyond journal entries, the integration delivers key operational statistics—such as occupancy rates, room statuses, and guest volumes—as well as detailed market segmentation. Locale can now break down performance by business source, booking type, or guest profile, all directly within NetSuite.
“Locale has always been a forward-thinking partner, and we’re proud to support their growth with a scalable integration that evolves alongside their business,” said Romano Ruijtenburg, Global Sales Director at Omniboost. “This project has also helped us take our Mews-to-NetSuite capabilities to the next level, which benefits not only Locale, but every future client we support with the enhanced capabilities.”
Real-Time Data. Real-World Impact.
By bringing together financial and operational data in one place, Locale is now equipped to make faster, more informed decisions while cutting back on manual reconciliation and data entry. With the integration now live and in use, the hospitality group is better positioned than ever to scale with confidence and clarity.
About Locale
Locale is a hospitality brand that offers a hybrid between hotel and home, combining boutique-style service with fully furnished apartments in vibrant neighborhoods across the U.S. With an emphasis on design, flexibility, and elevated guest experiences, Locale is redefining the future of extended stay travel.
About Omniboost
At Omniboost, we are the one data unification platform that enables them all—delivering connectivity, insights, data security and efficiency that empowers the entire tech stack. We work together with partners, hoteliers, restauranteurs, and management companies to simplify their data through connectivity to provide valuable key insights, KPIs, and data visualization, to create a single source of truth. The most common issue in today’s hospitality landscape is data silos and we are on a mission to create data unification through connectivity and automation. With over 8500+ active integrations across 85+ countries we are trusted by independent and enterprise brands across the globe. We are more than an integration provider—we’re your data unification partner.
